To increase the uptake and use of digital communication channels by members of the public in East Lancashire.
There are many members of the public in East Lancashire who have expressed an interest in supporting the local health infrastructure. These people are members of patient participation groups, critical friends or are benefiting from joining in with local support groups. There are many groups and organisations that do not have a prominent digital footprint. They mainly rely on word of mouth, waiting room posters or direct referral from another organisation.
If more members of these organisations new how to use digital channels such as social media , twitter and Facebook , then there would be benefits to both the local population and the local health and social economy.